Email Marketing

One of the most underutilized strategies for promoting a small business is email marketing. Most people do a good job at their website design and development and even do ok on search engine optimization or google adwords, but the email marketing is what gets overlooked.

This usually is because it percieved to be labor intensive and even with the best of intentions, most people fizzle out after a few weeks.

So email marketing is kind of a loose term but in can be as simple as creating one auto-responder to your contact form to sending out regular newsletters to your customers and prospects.

Now there can be a lot of work that is needed to keep things organized for an email marketing campaign. You have to be able to collect and store customer and prospect data, set up and write effective auto-responder emails to go out at the appropriate times, use an email system to send your emails and manage opt-outs too. Beyond that, you might need to work on regular content like articles and product updates to include in your monthly email newsletter.

One way to decide how involved your email marketing campaign should be is to start with what kind of business you are in and what it is you are selling. There are usually 3 main categories that small business fall into:

1. Service Business (Professional & Labor)
2. Retail Business
3. Online Business (Product based & Information based)

For the 1st two cagegories, you can start small and still see some possitive results and/or scale up to a major campaign. for the Online business, you can start small, but you really need to be more active if you want to get good results.

Let ClearVision Internet Solutions help you plan and execute the perfect email marketing plan for you today.